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ZALORA Online Fashion Gears Up For Raya

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KUALA LUMPUR – ZALORA, Asia’s online fashion portal, has unveiled the 2015 ready-to-wear Raya collection with Malaysia’s emerging fashion designers.

The star-studded fashion festival themed Lebaran Edition at Pullman Hotel in Bangsar Tuesday, showcased exclusive collections from renowned designers Syaiful Baharim, Fiziwoo, Nurita Harith and Zery Zamry.

The stunning pieces featuring the classic aesthetics and latest designs of the four designers, are slated for release this month.

ZALORA Malaysia Managing Director Giulio Ziloyannis said: “These collaborations are in line with continuous efforts to bring out the best of fashion for our customers.”

The partnership will allow the designers’ fans all over Malaysia and Brunei to own their collections for Raya 2015, he added.

RAYA IN THE CITY AND FLOW

Inspired by the energy of Kuala Lumpur, Fiziwoo’s ‘Raya in the City’ collection adopts the concept of Malaysians who are chasing their dreams and seize the endless opportunities in the city.

Fiziwoo offers a variety of styles which perfectly suit the urbanites that thrive on creating their own sense of style through personal adaptations of fashion looks.

Kuala Lumpur’s marriage of old and new is reflected in different ways throughout the collection with the use of neoprene on traditional silhouettes.

Fiziwoo’s ‘Raya in the City’ starts from RM400.

Nurita’s creations have been worn by Malaysia’s most beautiful women on and off the red carpet.The latest ‘Flow’ collection examines movement and artistic fluidity, which follows the success of her previous designs featuring artistic architectural shapes.

Nurita stays true to her clean and modern style and showcases them through the variety of two-piece selections in her latest collection. The palette of colours used in the collection remains within her signature such as soft tones of lilac, mauve and beige.

‘Flow’ by Nurita starts from RM650.

TRIBAL GLAM AND HIPSTER

Syaiful’s ‘Tribal Glam’ collection features traditional favourites such as kaftans, one-piece dresses, two-piece modern kurungs and Kedah kurungs.

Pieces in the collection can also be styled as top, midi, mini and worn without its matching bottoms. Contemporary elements are infused into the collection with visible zippers and pockets.

‘Tribal Glam’ by Syaiful starts from RM350.

Zery brings out ‘Hipster’, which combines traditional attire with a modern twist.

Traditional colour styles ‘Teluk Belanga’ and ‘Cekak Musang’ are given a fresh modern look, while leather is incorporated into ‘samping’ and ‘songkok’ to complete the Raya look for the male fashionista.

Cotton SB line, swiss cotton and cotton silk are used in this collection to create a comfortable and easy-to-wear garment.

‘Hipster’ by Zery starts from RM380.

–BERNAMA

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