Next time you buy a Chupa Chups lollipop, don’t throw the wrapper away; what you have in your hand hat is ready to make its trip to the thrash bin is actually the work of an artistic genius.
The brainchild of Spaniard Eric Bernat, he was adamant to get his business on the ground running. But Bernatâ€™s most aggressive move was hiring the worldâ€™s most famous surrealist artist, Salvador Dali, to design a new logo.
Dali created the familiar daisy insignia and even suggested that the logo be printed on top of the wrapper so that it was always fully displayedâ€”a tip the candymaker agreed upon to this day.
As for the origins of the famous confectionery, Bernat got the idea for a candy on a stick from a mother scolding her child for getting sticky with candy. The name comes from the Spanish verb “chupar” which means “to suck.” It just goes to show that sometimes the best ideas are the most obvious ones.
With all those DalÃ prints lingering in the candy aisle, donâ€™t hesitate to call your next purchase an investment in fine art.
With over 50 flavours to choose from including salmiak (licorice) for the Iceland market and cucumber for Japan, Chupa Chups is still standing strong well into its 50th year in production– all thanks to its eyecatching logo.-MYNEWSHUB.CC