US lingerie brand Victoriaâ€™s Secret caused flak with its ‘Perfect Body’ slogan among body-confident advocates, proving how advertisements could affect consumers’ perception of their own flesh.
After some 28,000 people put their names on a petition that was held against the ‘irresponsible’ lingerie company, it appears they have admitted defeat and changed its controversial slogan.
The change.org petition was launched last week by three students from Leeds after Victoriaâ€™s Secret chose to promote its new â€˜Bodyâ€™ bras with ads featuring the words â€œThe Perfect â€˜Bodyâ€™â€ scrawled across a shot of three slim models.
Frances Black, Gabriella Kountourides and Laura Ferris called the message â€˜irresponsibleâ€™ and said it â€˜fails to celebrate the amazing diversity of womenâ€™s bodies by choosing to call only one body type â€œperfectâ€â€˜.
The petition received support on social media and has at time of writing now received over 28,000 signatures on the page.
And it looks like someone on high (well, in the VS boardroom at least) was listening because the slogan has now been changed on the website to â€˜A body for every bodyâ€™ instead.MYNEWSHUB