RECENTLY, a young woman in Kelantan was nabbed for operating a business as a distributor for fake goods bearing the Siti Khadijah brand name telekung (female Muslim prayer outfit) that were being sold at various night markets there.
The 25-year-old Cambodian native’s modus operandi is simple. She claimed to have a relative in Vietnam who supplied the goods to her.
The fake telekung were being sold to gullible buyers at between RM100 and RM120 a piece while the price for an original Siti Khadijah was worth between RM150 and RM250.
The founders of Siti Khadijah were left dumbfounded by the woman’s nasty trick, but her act soon caught up with her.
Enforcement officers from the State Domestic Trade, Cooperatives and Consumerism Ministry (KPDNKK) and a representative from Siti Khadijah Apparel Sdn Bhd raided the premises after receiving a complaint from the company in Kuala Terengganu
He said all the 100 pieces of fake have been confiscated. The woman was taken to the head office and her statement was recorded to assist the investigation.
Maybe the woman thought she can get away with it, but Siti Khadijah Apparel has definitely outsmarted her.
How do they protect their brand from copy cats? The secret is, Siti Khadijah Apparel has listed their trademarks with the Malaysian Intellectual Property Corporation (MyIPO).
To those who are still in the dark, MyIPO is a body that maintains the intellectual property rights of the registered product owner.
WHAT IS A TRADEMARK?
Trademark is a sign which distinguishes the goods and services of one trader from those of another.
A mark can include a device, brand, heading, label, ticket, name, signature, word, letter, numeral or any combination of these.
Slogan can also be considered as a trademark.
Other than Siti Khadijah, other well-known brands that have registered with MyIPO are Muslimah hijab and apparel lines such as Fareeda, Naelofar Hijab, Zawara, dUCKscarves, Maybank and PETRONAS, among others.
WHY TRADEMARK IS IMPORTANT
Avoiding unwelcomed change. Changing the name of a company can be a difficult and costly task. When a logo, symbol or name is unregistered there is always the risk that another business may register it and cause significant difficulties, perhaps by attempting to prevent your business from operating or expanding under its current identity.
Building value. Potential investors will always be interested in whether a business has trademarked its name, key products or services. Trademark registration not only increases security, but also aids clarity in any merger or franchising of the business, positively impacting its perceived value.
Protection. It is important to ensure that your business is appropriately protected against competition. Unauthorized parties who use your trademark without authorization can damage your brand, your reputation and your business, but they are often in a legally weak position and can be prevented from causing damage relatively easily.
By registering your trademark you are effectively building a barrier to entry around your brand, making it harder for other businesses to imitate you.
HOW MUCH ARE THE FEES?
Here’s the good news: it is not as expensive as you think!
With only RM1020 for a period of 10 years, you can trademark your logo at MyIPO.
That’s a total of only RM8.25 monthly, or to break it down to a much minuscule scale, only 28 sen per day!
So don’t think twice, get registered today to enjoy “authorization and evidence” rights that will be used against a person in court, should they abused your trademark for their own personal gain.
Intellectual Proprietary privileges in relation to a trade mark may be established through actual use in the marketplace and registration provides for:
Exclusive rights, which are registered trademarks owners have exclusive right to use their marks in trading. They also have the rights to take legal action for infringement under the Trade Mark Law against others who use their marks without consent. They can either take civil action or lodge complaints to Enforcement Division for appropriate actions under the Trade Description Act 1972.
Legal evidence, which allows the registration certificate issued by Registrar Office as a prima facie evidence of trade mark ownership. A certificate of registration serves as an important document to establish the ownership of goods exported to other countries.
So what are you waiting for? Register your brand now at MyIPO!-MYNEWSHUB.CC