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Tourism Malaysia Aims RM89b In Tourist Receipts, More Chinese Visitors In 2015

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The Malaysia Year of Festivals 2015, or MyFest 2015, will kick off early next year to give tourists a chance to join the country’s biggest ever fiesta of celebrations, events, and happenings.

Malaysia is hoping that MyFest 2015, a successor of the Visit Malaysia Year 2014, could make the country a top-of-the-mind tourist destination by encouraging tourists to stay longer in order to enjoy the festival offerings nationwide.

“MyFest 2015 intends to give visitors a magical holiday experience with a special emphasis on the various festivals celebrated by Malaysia’s multicultural society,” says Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz during a special press conference held at the KL Shangri-La Hotel in conjunction with the 2015 Tourism Malaysia Overseas Directors Meeting.

The grand launch for the event that was scheduled for January 10, at Kuala Lumpur’s Dataran Merdeka, was cancelled due to the floods that has devastated the East Coast.

The campaign – Endless Celebrations – targets to receive 29.4 million tourist arrivals and RM89 billion in tourist receipts, with focus on pulling in tourists from China.

“After the Malaysia Airlines (MAS) MH370 tragedy in March, the number of Chinese tourists arrival in Malaysia was still high, only after May the number of Chinese tourists had decreased,” Nazri said.

There was a need for all parties to work hard to get back the Chinese tourists to visit Malaysia.

Nazri said among the steps taken to woe Chinese tourists to Malaysia, was looking at the need to waive the visa charges of 80 Renminbi (RM44.83) per person.

The Endless Celebrations campaign will complement the Malaysia Tourism Transformation Plan, in which the country has set a target of 36 million tourist arrivals with RM168 billion in tourist receipts in the year 2020.

The Ministry of Tourism and Culture Malaysia has identified key events, attractions, focus products, and marketing strategies.

The destination marketing strategies include Putrajaya’s upcoming year-long Skyride Festival, which is a hot air balloon theme park, and Marina Putrajaya’s musical fountain.

The Asian Symphonies, International Festival of Shadow Plays, Truly Asian Street Food Festival, Kuala Lumpur Lake Gardens Festival, BBKLCC World Fiesta MYOF 2015, and the 1st Craft International Festival are the new events to be featured in MyFest 2015.

In 2012, Malaysia registered 25 million tourist arrivals and RM60.6 billion in tourist receipts, placing the country firmly as the 10th most popular tourism destination in the world, according to Malaysia Tourism.MYNEWSHUB


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