Tokio Marine Malaysia Launches New Brand Identity

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KUALA LUMPUR – Tokio Marine has unveiled a new collective corporate brand identity, Tokio Marine Insurance Group, comprising its life and non-life companies in Malaysia.

In a statement today, Tokio Marine said the rebranding reflected a renewed commitment to provide a unified customer experience, through a non-stop
marketing platform as provider of comprehensive insurance solutions.

“Tokio Marine supports customer’s aspiration with a pragmatic approach to the objective of making progress personal and is reflected in the ‘Arc of Progress’, a symbol which evident in the brand campaign,” it added.

Tokio Marine’s new corporate website, tokiomarine.com, was earlier launched with a new brand color.

The rebranding campaign, “Ready For What’s Next” starts nationwide on major media platforms.

It focuses on key moments and decisions that people make in their lives, and how insurance solution offered by Tokio Marine Insurance Group, meets their needs and challenges at different life stages.

The rebranding marks another important milestone for Tokio Marine’s history of over 65 years in Malaysia. – BERNAMA

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