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The ‘Hangover’ Makeup Trend Is Making Waves In Japan

in Latest/Woman

Red, puffy skin and under-eye circles are a dead giveaway that you feel like crap, but some women in Japan are actually trying to look that way.

The latest niche Japanese beauty trend is known as “byojaku” (“sickly”) and is showing up on magazine covers and social media on the other side of the world.

The look is heavy on red under-eye blush and eye bags, the U.K.’s Daily Mail reports, and there are even YouTube tutorials on how to do it.

“To create a sickly look, I need to create red-rimmed eyes,” a woman explains in this video, while liberally applying bright pink cream blush outside of and underneath her eyes.


But it doesn’t stop there: The trend also includes creating puffy eye bags with shading or tape. This trend, known as “aegyo sal,” originated in Korea, the Daily Mail reports, and there are tutorials for it, too!

A make up tutorial by zWinnieYap, a step-by-step guide for applying Harajuku soft blush eye make up, has been viewed more than 100,000 times.

In the video, the make up artist starts by filling in her brows, before applying a cream, glitter blush to her eye lid.

She then creates depth by applying a dark brown shadow around her lashes and up to the crease of her eye lid.


The make up artist then applied a soft pink blush, usually applied to the cheeks, under her eyes, which she extended down to her cheekbone and slightly towards her temple.

She applied a dark brown and charcoal eyeliner around the rims of her eyes, before finishing the look with false lashes.

It’s a little backward since most of us want to cover up eye bags, patchy skin, and red-rimmed eyes when we have a cold or are hung-over. And if the tutorials are any indication, it takes time and effort to look like you feel crappy.



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