Britons famously love their tea but sales have fallen by more than a fifth since 2010, driven by a shift away from the traditional cuppa, a report said recently.
Tea sales by volume fell by 22% between 2010 and 2015 to about 76 million kilos from 97 million kilos, according to market research firm Mintel.
Sales of bags of black tea â€“ the cheapest version known as â€œbuilderâ€™s teaâ€, commonly drunk with milk â€“ fell by 13% between 2012 and 2014 to Â£425mil (RM2.6bil).
â€œStandard black tea is struggling to maintain consumersâ€™ interest amid growing competition from other drinks, held back by a rather uninspiring image,â€ said Mintel analyst Emma Clifford.
However, fruit and herbal tea are becoming more popular with sales rising 31% to Â£76mil in the same period, reflecting a growing â€œfoodieâ€ trend in Britain.
Another reason for the trend could also be that tea is often drunk alongside a biscuit or cake â€“ sweet snacks that many people are now eschewing over health concerns.
â€œGiven the sugar scare, and that usage of such treats is in decline, these strong associations could have had a negative impact on the tea market,â€ Clifford said.
Tea still remains the drink of choice for many Britons, however, with 54% of people surveyed saying they drank it at least once a day. â€“ AFP Relaxnews