TAYLOR Swift is launching her own mobile game. The Shake It Off hitmaker has teamed up with the makers of Kim Kardashian West’s popular game app to create the “one-of-a-kind digital gaming experience”.
Niccolo de Masi, Glu Chairman and CEO, said: “I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family. We realise that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience.
“Glu is equally committed to designing never before seen gameplay elements that utilise Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”
Meanwhile, the idea to create a game is likely to have been an impulsive one as the 25-year-old beauty previously revealed she wanted to be more spontaneous.
She shared: “What I’m looking forward to in 2016 is not knowing what’s next. I’ve always planned my career a year or two in advance, and I refused to do that this time.
“1989 was such a huge chapter in my life and career, and it’s an exciting thought to let the story write itself now for a while.” â€“ Bang Media