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SINGAPORE – Malaysian actress Neelofa is among the 300 honourees of the Forbes 30 Under 30 Asia 2017 list.

Neelofa is involved in several business ventures, including Muslim women’s clothing brand, “Naelofar Hijab”.

The second annual list includes 30 honourees for each of the 10 categories in it.

Neelofa or Noor Neelofa Mohd Noor, 28, founder and director of NH Prima International Sdn Bhd, is placed under the Retail and E-commerce category.

The Forbes 30 Under 30 Asia 2017 list, features 300 young innovators, entrepreneurs and leaders who are challenging conventions and making an impact in today’s world.

All under 30 years old, the honourees were selected by judges who are some of the most accomplished and acclaimed in their respective fields.

Besides Retail and E-commerce, the other categories include Consumer Technology, Enterprise Technology, Entertainment and Sports, The Arts, Finance and Venture Capital, Industry, Manufacturing and Energy, Healthcare and Science, Social Entrepreneurs and Media, Marketing and Advertising.

“This year’s Forbes 30 Under 30 Asia list highlights the diversity of talent in this vast region, with 300 impressive young entrepreneurs from all walks of life pushing the boundaries of innovation,” said Senior Digital Editor, Asia at Forbes Media, Rana Wehbe in a statement here.

“It is fascinating to see how these millennials are using technology to disrupt their industries, empower their communities and overcome cultural barriers.

“Notably, this year’s list showcases a number of women in Asia who are advocates for social change, defying stereotypes and prejudice to set a positive example for what women in this part of the world can achieve,” she added.

Alongside Neelofa in the 30 Under 30 Asia list are India’s Kavin Bharti Mittal, Founder and Chief Executive Officer of Hike Messenger, Josiah Humphrey and Mark McDonald (Australia, Cofounders of Appster), Suboi (Vietnam, Hip Hop artist) Liu Wen ( China, International Supermodel), Chenyao Zhou (China, Partner at Longling Capital), Gibran Huzaifah Amsi El Farizy (Indonesia, Founder of eFishery), Yuki Shimahara (Japan, Founder of LPixel Inc), Daroath Phav (Cambodia, Director of WaterSHED), Hyungcheol Lim and Goeun Choe (South Korea, Cofounders of Gameberry).

The criteria for honourees making the list includes leadership and disruption in their field, entrepreneurial mindset as well as the likelihood of changing their field over the next 50 years.

According to Forbes, more than 1,200 submissions were received, but only 300 applicants made the final cut.

For the complete list, feature stories and exclusive videos, visit www.forbes.com/30-under-30-asia/2017. – Bernama

SINGAPORE – Popular Malaysian artiste and fashion entrepreneur Neelofa Mohd Noor is on the list of five international celebrities who will break the most hearts if they got married, according to Channel News Asia.

Neelofa and Indian actress Priyanka Chopra, are the only two female celebrities in the list. The remaining three are South Korean actor in the hugely successful thriller zombie blockbuster Train to Busan, Gong Yoo; footballer ‘CR7’ or Cristiano Ronaldo and Turkish chef Nusret Gokce.

Writer Hidayah Salamat “looks at who else might be eligible, now that Rain is taken,” in the tv entertainment segment’s regular end-of-the-week look at what’s happening in pop culture.

“Actor-host-entrepreneurs are a dime a dozen in Malaysia, but Neelofa Mohd Noor stands out because, well, she’s beautiful.

And that’s coming from her more than 4 million Instagram followers, who tell her everyday how “flawless” and “adorable” she is, and how she “looks good in everything”, especially her hijab line Naelofar,” adds Hidayah.


“Talking about her hijabs, women fly into Kuala Lumpur specially to buy them because they’re perpetually sold out online.

And their husbands and boyfriends are actually happy to come with them. When does that happen otherwise? Never,” writes Hidayah.

Neelofa is the face of fashion firm Naelofar Hijab, her family-owned company. Naelofar Hijab won an Outstanding Achievement Award, and Export Celebrity Award last year from the Malaysia External Trade Development Corporation (MATRADE), the national trade promotion agency of Malaysia.

Naelofar Hijab also won The Online Choice Young Entrepreneur under 1st Online Choice Awards.

She was a co-star to popular actor Fattah Amin in the just ended hit romance drama series ‘Suri Hati Mr Pilot’ which drew interest beyond drama set due to their strong chemistry.


Neelofa who was a winner in Dewi Remaja (Miss Teen Malaysia) 2010/2011 took a month acting class session at New York Film Academy in 2014.

It was just reported that she had renewed a contract with Swarovski Malaysia as spokesman, and will be heading to Paris, France, in March for a campaign photoshoot.

Previously she was a celebrity product endorsement for international brands, amongst, Nokia, Suzuki Swift, LINE and Lancome La Nuit Tresor.


Local actor Fattah Amin denied that he had purposely held the hand of his co-actress Neelofa when they arrived at the Brunei International Airport recently.

The 26-year-old artiste explained that it was unintentional and he was only trying to protect the pint-sized actress from being ambushed by fans at the arrival hall.

“I know a lot of people would like to see us dating, and there is even a fan club on Instagram, and the use of hashtag #lofatah. What I can say is let’s just pray for the good,” he said.

Fattah also denied that Neelofa had stopped him from working with Mira Filzah in a drama, saying it was actually due to schedule conflict, and he wants to focus on his cafe and gym businesses.

SHAH ALAM: Popular Malaysian actress Noor Neelofa Mohd Noor is taking legal action against a textile company in Vietnam for copying her hijab (headscarf) designs.

The creator of Naelofar Hijab said work is ongoing to register her trademark in Vietnam to allow for the legal action to be taken.

A spokesman for her legal team confirmed that they are working with Vietnamese authorities and collecting more evidence to be used in the case.

“The trademark is about to be approved for registration in Vietnam.

“After that, we will initiate legal action against the textile company that has been copying the Naelofar Hijab label,” the spokesman said when met at the Selangor Domestic Trade, Cooperative and Consumerism Department office here on Wednesday.

Neelofa, who was also present, said her company found out last year that Naelofar Hijab knock-offs were on sale in nine stores in the Klang Valley.

”We issued them warning letters and calls requesting them to stop selling the goods.

”However, all of the warnings and advice were not heeded.

”We have no choice but to report to the consumerism ministry because substandard goods have affected the brand and our genuine distributors,” she said.

The knock-offs are sold from RM30 each, about half the price of the genuine item.

It is learned that the stores that have been selling the imitation hijab are owned by a local company that gets its supply from the Vietnamese textile producer.

Neelofa noted that products under her label are entirely Malaysian-made and she has never appointed any foreign manufacturer.

Earlier, Selangor consumerism department director Abdul Rosik Yakub told a press conference that 79 pieces of imitation headscarves were seized from two stores in Kajang and Gombak.

”We raided the two stores following complaints and seized the imitation goods worth some RM7,100.

”We are investigating other stores involved in the case,” he said.

Model and actress Neelofa is too busy building her empire to care about her haters.

That is why she still remains calm and collected despite a series of backlashes after another regarding the patent of her popular hijab line’s collections. This time, it’s the Timeless Beauty Double Collection (TBDC) turn to be accused of copying SugarScarf’s Madison shawls’ design.

The claim came to attention when its founder posted on Instagram on the striking similarities between Madison and TBDC’s designs, along with a lengthy caption of SugarScarf ‘s humble beginnings and its founders’ tireless work to get the brand to the place it is today.

In addressing the plagiarism claim by the other well-known shawl brand, the 26-year-old director and founder of Naelofar Hijabs said that her accuser’s actions are uncalled for and “unprofessional”.

“If ever there’s a party that has concrete evidence that Naelofar Hijabs plagiarized their designs, they can take the matter directly to our company’s team of legal advisors.

“I have attend to the matter in the most diplomatic way. To the individual (SugarScarf’s founder) concerned, please contact me personally so I could direct you to our lawyers and have this subject dealt with rationally and smoothly,” she told mStar Online.

Both scarves have a similar criss-cross awning, but made from slightly different fabrics.




Such design, however, is highly popular in Indonesia where the hijab trend is more bold and daring. Therefore, it is highly unlikely for the design to be plagiarized.

Meanwhile, the issue has made fans of both sides of the camps have a little showdown of their own to fend off negative comments about their beloved hijab brands. One of the comments that stood out to us is the argument that there is no such thing as originality in fashion.

And Neelofa has the same opinion, too. However, she urged her accuser to come out with proof that she indeed has copied designs.

“Show me the proof that Naelofar Hijabs replicated your designs as I am very sure that it has never been patented.”



Actress and TV presenter Neelofa, 26, admitted that she wasn’t aware about the non-halal status of escargots (stuffed snails) which she ate while in a trip to Paris recently.

She had uploaded a picture of the French dish and it triggered a debate among her followers in social site Instagram.

Noor Neelofa Mohd Noor, or simply Neelofa, said she had been told that escargots could be eaten since she was a child.



“If I know that its halal status is questionable, for sure I wouldn’t touch it,” she said.

A Jakim spokesman has confirmed that land snails are not halal. According to the National Fatwa Council, it is ‘haram’ (forbidden) for Muslims to consume it.

Below is the ruling on land snails consumption according to the principles of fiqh:

“Snails are of two types, land snails and sea snails. Land snails come under the same heading as “insects and vermin” which have no blood that flows. Sea snails come under the heading of shellfish, which are sea animals.

In al-Mawsoo’ah al-‘Arabiyyah al-‘Aalamiyyah it says:

The snail is a invertebrate sea animal, and it is a kind of shellfish. Most snails have an external shell; some snails have a small flat shell above or under the skin, but most do not have a shell at all.

Land snails have a pair of antennae, with an eye at the end of the longer antenna. The large sand snail is regarded as a harmful pest, because it has a voracious appetite for plants. Its length reaches 10 cm. End quote.


With regard to the ruling on eating snails:

1. Land snails come under the ruling on eating “insects”. The majority of scholars are of the view that it is haraam. Al-Nawawi (may Allaah have mercy on him) said in al-Majmoo’ (9/16): The view of the scholars concerning land insects … our view is that it is haraam. This was the view of Abu Haneefah, Ahmad and Dawood. Maalik said: it is halaal. End quote.

Ibn Hazm (may Allaah have mercy on him) said:

It is not permissible to eat land snails or any other “insects and vermin”, such as geckos, cockroaches, ants, bees, flies, wasps, worms, lice, fleas, bedbugs, mosquitoes or anything else of that type, because Allaah says (interpretation of the meaning): “Forbidden to you (for food) are: Al‑Maitah (the dead animals)” and “unless you are able to slaughter it (before its death)” [al-Maa’idah 5:3]. And there is sound proof that slaughter can only be done in the neck or upper chest, so if it is not possible to slaughter it, then there is no way one can eat it unless it is dead i.e., not slaughtered properly, so it is haraam. End quote.

Al-Muhalla (6/76, 77).

The Maalikis did not stipulate that a creature which has no flowing blood should be slaughtered, rather they included it under the same ruling as locusts, and its slaughter is by boiling, roasting, or piercing it with a stick or needle until it is dead, whilst saying the name of Allaah over it.

In al-Mudawwanah (1/542) it says:

Maalik was asked about something in the Maghreb (North Africa) which is called a snail, that is found in the desert on the trees – can it be eaten? He said: I think it is like the locust. If it is taken alive and boiled or roasted, I do not think there is anything wrong with eating it, but if it is found dead, it should not be eaten. End quote.

In al-Muntaqa Sharh al-Muwatta’ (3/110) by Abu’l-Waleed al-Baaji (may Allaah have mercy on him) it says:

If that is proven, then the ruling on snails is the same as the ruling on locusts. Maalik said its slaughtering is by boiling or being pierced with a stick or needle until it dies, and the name of Allaah should be mentioned whilst doing so, as it is mentioned when cutting off the heads of locusts. End quote.

2. Sea snails are halaal, because of the general permission with regard to eating seafood. Allaah says (interpretation of the meaning):

“Lawful to you is (the pursuit of) water game and its use for food — for the benefit of yourselves and those who travel”

[al-Maa’idah 5:96]

al-Bukhaari narrated that ‘Umar ibn al-Khattaab (may Allaah be pleased with him) said: “Water game means what is hunted, and its food is what the sea throws out (onto the shore).”

al-Bukhaari narrated from Shurayh, the companion of the Prophet (peace and blessings of Allaah be upon him), that he said: “Everything in the sea is madhbooh (slaughtered).”

But we have not seen any hadeeth which suggests that the Prophet (peace and blessings of Allaah be upon him) ate snails.

To sum up:

The permissibly of eating snails applies to both types, both land and sea snails. If they are cooked alive there is nothing wrong with that, because land snails have no blood so that it might be said that they must be slaughtered properly and the blood extracted, and sea snails come under the general permissibility of sea game and food.”

The controversy is never ending for Naelofar Hijab.

After suffering allegations of plagiarism by a fashion designer, the Muslimah fashion line’s best-selling instant shawls are now being counterfeited.

Stating that the fake Naelofar shawls are made in Vietnam, its co-owner and spokesmodel Neelofa also pointed out that the authentic products are fully stitched and packaged in Malaysia.

“The fake Naelofars are made in Vietnam, while the original ones are a 100% home-grown. Even my most loyal of customers were confused and duped by the likeness between the counterfeits and the real product.

“However, these customers were online shoppers, so when their purchases were delivered, they could tell the difference between the fake and real Naelofars from the quality of the material,” Neelofa told to MStar.

Meanwhile, the savvy businesswoman and showbiz darling will also take action against the  culprits whom had pirated her products.

“Naelofar Hijab  has a secret team of experts to help find out the identities of sellers and those who were guilty of using her name and likeness to cheat other people on thinking they have got the the original products fro cheaper than its usual price,” warned Neelofa.

KUALA LUMPUR – Popular host and actress Noor Neelofa has teamed up with Asia’s online fashion portal Zalora, to promote her latest hijab collection under the Naelofar Hijab label for Hari Raya Puasa.

The inaugural collection called ‘Majestic Love’ features an impressive selection of embellished shawls that celebrate the wonderful blend of love and regal beauty.

The hijabs are made of soft and hard elements and features instant shawls adorned with leather floral flourishes and Swarovski crystals.

Their joint hijab collection, ‘Naelofar for Zalora’ was launched in collaboration with Lifebuoy, featuring a hijab tutorial and fashion showcase at Hilton Kuala Lumpur Hotel Monday.

Noor Neelofa founded Naelofar Hijab in September 2014.

Prompted by her own personal transformation and her huge passion for fashion, she started Naelofar Hijab to offer practical yet fashionable solutions to the modern Muslim women.

“We wanted to expand our customer base and due to Zalora’s accessibility and stellar reputation as the go-to fashion destination for the style-conscious, we felt that they would be the perfect partners for this venture,” said Neelofa.


“The Majestic Love Collection is all about grandeur and elegance. We wanted it to be chic and classy, so we’ve kept the embellishments simple. But of course, we still wanted to give it a slight edge by using leather for the flowers instead of the usual soft fabrics,” she added.

“We are delighted to launch the new Naelofar for Zalora Collection.

Zalora always strives to put in the outmost effort in bringing the latest styles in Muslimah fashion to Malaysian women and Naelofar’s ”Majestic Love’ collection is sure to please any hijabista out there,” said ZALORA Malaysia Managing Director Giulio Xiloyanni in a statement.

This season, Lifebuoy celebrates a woman’s first hijab-wearing moment, whilst advocating the importance of hygiene while wearing a hijab.

It will be giving away 100 pairs of Naelofar for Zalora hijabs this Ramadan to mothers and their kids. All they need to do is take a picture with their child and hashtag #DetikPertamaLifebuoy.

“When I first started donning my hijab, it was a very special moment for me. I felt more whole and completely comfortable in my own skin.

However, swapping my usual outfit to a more modest style took a bit of adjusting.

With the Malaysian weather and my busy schedule, I realised how important it is to maintain my personal comfort and hygiene.

Hence, I fully support Lifebuoy’s initiative to keep everyone feeling fresh, clean, and energised all day long,” said Neelofa.

The Naelofar for Zalora Collection will be available onZALORA.com.my starting June 11, offering hijabistas across Malaysia the chance to own a Naelofar hijab during this Raya season.


The rumour mill was in overdrive since April last year over hints that popular actress and TV host Neelofa was getting married to a royal, according by several published reports.

Amid speculation, the actress has chosen to zip up.

Met during her 26th birthday bash thrown by Airish Miracle Cosmetics (which she endorses) in The Royale Chulan Hotel last Thursday, Neelofa finally opened up on the marriage gossip.


“It all stemmed fro a misunderstanding; I am not definitely not getting married to a royal, or anybody, as a matter of fact.

“There is no rush to the altar. I mean, there are absolutely no preparations, no engagements or even agreement for me to tie the knot this year. Instead, my sights are set on other projects,” she added.

“Marriage will be put on the back-burner; right now, my main focus is my work,” she further asserted.

Having went through a transition from her old sultry fashion choices to a more demure, modest image, Neelofa has ventured into the fashion business as well.

Her own hijab and tunic line called Naelofar have become a major success, selling out almost as fast as they were restocked by distributors.

She said she credited her stellar accomplishments to her family, whom she insisted plays a huge role in her life.

“I owe any success that I achieved to my family. I couldn’t do it all without their support. Now that Naelofar is doing extraordinarily well in the market, I can finally repay them for everything that they have helped me with all this while.”

So what can make a girl who has it all happy? Maybe with the wealth she amassed at such a young age, taking a Prince Charming’s hand in marriage is the only thing she needs to complete her already picture-perfect life.-MYNEWSHUB.CC