Now, there’s no reason for the visually-impaired to miss out on the latest blockbusters, all thanks to this poignant initiative.
Maybank and the Malaysian Association for the Blind (MAB) has set up South East Asia’s first ever movie theatre offering Audio Described (AD) movies.
Just in case you’re confused on how the theatre ‘actually works’, here’s a short description: a full narration of of the movie– the character’s dialogues, movements and sequences– will be provided for the ‘watchers’ to listen to from their headphones.
During the launch yesterday, the theatre played a trailer of Frozen with over 100 movie-goers filling in the theatre, the New Straits Times reported.
Present at the launch were Maybank global banking group head Amirul Feisal and MAB chief executive officer Datuk Ganesan Supayah.
“Our employees have in their own time over the past year raise funds so that our visually challenged friends get to enjoy what many sighted people take for granted, which is to enjoy movies,” Amirul said.
Ganesan said MAB is purchasing AD movies from Amazon.com and hope that soon there will be such movies in other languages in the future.
The Maybank-MAB Cinema screens movies on a monthly basis and entrance is free and open to the public.MYNEWSHUB