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Shot In The Arm For BAM As Daihatsu Drive In With RM1.9 Mln Sponsorship

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KUALA LUMPUR – The Badminton Association of Malaysia (BAM) received a shot in the arm as Japan’s car manufacturer Daihatsu Motor Corporation drove in to sign a USD450,000 (RM1.9 million) sponsorship deal today.

From the total, USD350,000 (RM1.47 million) would be allocated as prize money for the Perodua Masters Malaysia 2018 which is scheduled in January next year at the Axiata Arena in Bukit Jalil.

Daihatsu Motor Co. who have assisted in the development of badminton in Japan, also hope to contribute towards the development of badminton in countries where the car manufacturer had vested interest, especially Indonesia and Malaysia.

The company will also sponsor the Daihatsu Masters Indonesia 2018.

BAM president Datuk Seri Mohamad Norza Zakaria said through Daihatsu’s sponsorship, the Malaysia Masters Grand Prix which offered USD120,000 (RM507,420) as total prize money would be upgraded to the Super Series status offering USD 350,000 (RM1.9 million) as total prize money.

“With the Malaysia Masters upgraded to Super Series, the level of competition and status of the tournament will also increase and feature at least 10 top players in the world,” he told reporters at the signing of the sponsorship deal between BAM, Perodua and Daihatsu.

Meanwhile, the executive officer of Daihatsu Motor Co, Osamu Naruse said the company was honoured to be given the privilege to support the development of badminton in Malaysia.

He said Daihatsu had chosen to support badminton in Malaysia and Indonesia in order to contribute to the countries and local communities.

“Daihatsu will continue to deepen its interaction with customers and local communities through sports and thereby bring new optimism to their lives,” he said in his speech, earlier. – BERNAMA

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