KUALA LUMPUR – Local creative content, especially films, will experience transformation through the ‘Road To Global Cinema’ programme by the National Film Development Corporation Malaysia (Finas).
Several plans have been outlined under the programme to bring local content to an international level, which include forging a strategic relationship with local and international producers, associations and television stations, whereby agreements have been made with countries like Australia and Canada.
Communications and Multimedia Minister Datuk Seri Ahmad Shabery Cheek, when commenting on the initiative, said local producers needed to expand their horizon and not just focus on the local market.
“For example, if we sell a production to RTM for RM50,000, that is the only profit we make.
“However, if we penetrate the market of Muslim countries, we may increase our income to US$60,000 (RM193,049.98),” he told reporters after officiating at the programme in conjunction with KL Converge 2014, here, yesterday.
Earlier, Ahmad Shabery also launched MYCC4DWORLD, a MyCreative Content project under the National Key Economic Area (NKEA).
MYCC4DWORLD is a centralised digital asset repository and distribution hub for digital content such as video, audio, images and documents with commercial value.
Since it was developed in 2012 until Sept 1 this year, a total of 15,724 materials were uploaded, comprising 3,611 videos, 47 audio, 11,579 images and 487 documents.
Finas was appointed as coordinator for the three agencies involved in MYCC4DWORLD, which are the Malaysian National News Agency (Bernama), Broadcasting Department and the Information Department. – Bernama