KUALA LUMPUR – Proton Holdings Bhd recorded a 12.5% increase in sales year-to-date, with 56,297 units sold compared with 50,091 units recorded in the same duration last year.
Despite the large decline in overall car sales in September due to the regular public holidays in Malaysia, the year to-date total industry volume (TIV) rose 1.7% to 425,711 units from 418,277 units last year, said the national car maker in a statement today.
“Proton is fortunate for the planning of its Saga and Persona launches in August and September 2016 respectively,” said Vice-President of Sales and Marketing Abdul Rashid Musa.
He added with the upgrades done on both cars, Proton has gained traction in car sales, largely contributed by both Saga and Persona, making up 42.7% (24,061 units) and 27.4% (15,448 units) respectively for the company’s overall car sales, year-to-date.
“Both these cars also performed much better than 2016 with an increase of 9,661 units. Persona itself saw a 90% increase year-to-date compared with the same period last year.
“Our efforts to bring Proton cars closer to consumers are beginning to show results,” said Abdul Rashid, adding that Proton had been conducting roadshows more aggressively, going into more busy areas especially during weekends and the display of the key safety features of the cars which had generated much interest among the public.
“This shows a positive sign for Proton and this is why we need a good partner with us to ensure that we can continue to remain competitive in the market.
“We are aware there will be constant challenges coming our way and with our partner, we shall continuously work together for better outcomes,” added Rashid.
Proton has also extended its Amazing 5 promotion, with five years free service and five years warranty for its cars purchased, nationwide. — AFP