BUKIT JALIL: Datuk Seri Najib Tun Razak (pic) has launched GOASEAN, the first satellite tv travel channel dedicated to showcasing the region.
The new 24-hour travel channel airs on the Astro network and highlights the top shopping, sports, music, festivals and food, attractions in each of Aseanâ€™s 10 member countries.
â€œGOASEAN provides the perfect opportunity to broadcast the benefits of our region to a global audience,â€ the Prime Minister said when launching the channel here on Tuesday.
GOASEAN is the brainchild of Najib and is part of Malaysiaâ€™s aim as chairman of the regional body this year to promote a people-centred Asean.
Najib said that GOASEAN had the potential to grow into a truly international platform, and by offering programmes about all 10 member countries, it would be able to showcase Asean as a globally competitive destination for leisure and business travellers.