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Pharrell Wiliams’ 50-Colour Adidas Superstar Sneakers Hit Stores

in Celebrity/Latest

Pharell and Adidas Originals continue their ongoing partnership with the mega release of the Adidas Superstar “Supercolor” pack.

With more colours than a bag of Skittles and M&M’s combined, Pharrell presents the Superstar draped in an unprecedented fifty colours, each in monotone versions in every hue of the rainbow—and then some.

Done in premium leather, the Superstar Supercolour will be available in Kuala Lumpur in 11 colour variants and retails at RM350 a pair at the following Adidas Originals Concept Stores:

• adidas Originals Midvalley (Ground Floor)
• adidas Originals Pavilion (Level 4)
• adidas Originals KLCC (Level 3)
• adidas Originals Berjaya Times Square (Ground Floor)
• adidas Originals Sunway Pyramid (Ground Floor)
• adidas Originals 1 Borneo

The full unisex collection will launch globally on Adidas.com.

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Each pair will have a printed insole designed by Pharrell, with lace tips that say ‘Tighten Up’ and ‘Lace Yourself.’

In a press release, Pharrell said:

“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before. With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.”

Which will be your colour of choice?

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