KUALA LUMPUR – Perusahaan Otomobil Kedua Sdn Bhd (Perodua) has set a sales target of 208,000 units for 2015, an increase of about six per cent from 195,600 units recorded in 2014, on continued demand for its current model line-up.
Its President and Chief Executive Officer Datuk Aminar Rashid Salleh said the carmaker has also retained its position as the most preferred compact automotive brand for nine years in a row.
“We are humbled by the response and support shown to us, and we will continue to offer better value proposition in both our products and services to our customers.
“That being said, we remain cautiously optimistic of achieving our sales target of 208,000 units despite the challenging economic and market conditions,” he said after launching the new facelift Myvi here today.
At a media presentation of Perodua’s 2014 performance today, Aminar Rashid said bookings for the Axia between its launch in August and end-December 2014 stood at 72,000 units, with 29,100 already delivered to customers.
“We believe that the new Myvi will also be well accepted by the public and we expect it to generate sales of 6,000 units a month.
“Since the Myvi was launched in 2005, over 800,000 units have been sold, making it the most popular Perodua model in the company’s history, and last year alone 82,400 units were sold,” he said.
The new Myvi, with enhanced vehicle structure, front corner sensors and multimedia system worth RM4,500, is priced at between RM41,500 and RM58,000 in Peninsular Malaysia.
On the Perodua Alza, he said it was the most popular MPV in terms of sales last year with 55,300 units sold and demand still strong.
Meanwhile, he said the company stopped production of its A-segment Viva model in July last year and will give greater attention to its after-sales business, which offers better growth potential in the medium and long term. – BERNAMA