Penang Holds Largest Augmented Reality Hunt In South East Asia

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MALAYSIA’s  largest sponsorship platform,, took a giant leap in organizing Youth Jam 2014, also known as “South East Asia’s LARGEST Augmented Reality Hunt”,in conjunction with Visit Malaysia Year 2014 supported by Tourism Malaysia, and partnering with universities from the Philippines, Singapore and Indonesia.

The race is happening on Sept 14 which started at Padang Kota Lama, from 8a.m till 6p.m.

Augmented Reality (AR) is defined by the view of the environment being enhanced, modified, or objects appearing with computer-generated imagery.

This year, the theme of Youth Jam is to combine the treasure hunting with AR, making it the first in Southeast Asia.

Penang Holds Largest Augmented Reality Hunt In South East Asia

2014-09-14-15.13.22 is looking to give participants the first experience of AR by combining it into a treasure hunt, hiding nine hidden clues” across Penang that can only be seen with an AR application Wallipop.

“We want to expose youths to the latest technological trends, and how the knowledge can be equipped to their daily lives. For example, AR can be used to bring traditional print media to life by capturing it with a smart phone, how can youths today make this an innovation of tomorrow,” Zhiee Chan, COO of said during an interview with Buletin Mutiara.

In collaboration with Rapid Penang, has also provided the participants with DIGI’s “Internet For All” packs and free ‘hop on, hop off’ across Penang to reach different checkpoints as an initiative to introduce the convenience of public transportation.

Participants will also receive exclusive Youth Jam T-shirts and RM100 worth of YouthsToday reward vouchers with total prizes worth up to RM50,000 contributed by Digi, Fujifilm, RedBox, Chatime, Rapid Penang, KFC Events and Himalaya.

A total of 700 teams with two players in a team participated in this competition.

The registration fee for a team is RM100 and open to Southeast Asian countries as well.

by Sara Khalid