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Pakistan’s Kinnow Mandarin In The Market For Chinese New Year

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PETALING JAYA – Fans of mandarin oranges will have more choice to savour the sweet and juicy fruit with the availability of Pakistan’s renowned Kinnow mandarin.

The fruit’s big splash into the Malaysian market followed the launch of the Pakistani Kinnow Mandarin Festival yesterday by the Pakistan High Commissioner to Malaysia, Syed Hassan Raza.

The promotion of Kinnow mandarin is in conjunction with the Chinese New Year on Feb 19, he told Bernama after the launch at a shopping mall here, adding the fruit is expected to enter the Indonesian and Hong Kong markets next year.

Syed Hassan said that Pakistan produced around two million tonnes of Kinnow mandarin every year, which contributed to 85 per cent of global production.

Over the years, the quality of fruits produced by Pakistan, especially Kinnow mandarin and mangoes, have improved via collaboration with the United Nations Industrial Development Oranisation (UNIDO).

“We also meet international standards by having certification of Good Agricultural Practices (GAPs). The fruits are exported to European countries, China, Russia, Southeast Asia and the Middle East,” he said.

International GAPs expert Kit Chan said that UNIDO, via the Trade Related Technical Assistance (TRTA II) Programme, provided technical support to Pakistan since 2010 to ensure better quality of fruits were produced.

“For the first two years, I worked with UNIDO experts from other countries and also collaborate with Pakistani farmers to develop a productive ability and capacity in order to raise the quality of the fruit.

“Kinnow mandarin is harvested using modern methods that reach international standards of food safety and hygiene and the same quality controls are applied at the post-harvesting and export packaging stages.”

He added the festival also provide good opportunities for Malaysian businesses to explore more strong linkages to advance their markets.

The sweet and juicy Kinnow mandarin grown in Pakistan is only available from November until March every year. – BERNAMA

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