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Communication Ministry To Lead Malaysian Delegates To MIDEM In Cannes

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KUALA LUMPUR: The Ministry of Communications and Multimedia Malaysia will lead a delegation of companies to the Marche International du Disque et de l’Edition Musicale (MIDEM), a trade show for the new music ecosystem, held annually in Cannes, France.

In a statement today, the ministry said this marks the fourth consecutive participation by Malaysia to the annual international business-to-business event to promote the nation’s music industry.

Among the Malaysian companies that would participate in the four-day event beginning June 3, include Bunkface Production, Faithful Music, Livescape Group, Breaking Records and Jazzy Group.

Over the past years, Malaysia has successfully participated in MIDEM through the Malaysian Supernova concerts (2013 and 2014), and strategic partnerships with other national pavilions; China, Korea and Taiwan (2015).

“To-date, Malaysia has become one of the most vibrant music hubs in Asia, with the established Malaysia World Youth Jazz Festival, Rainforest World Music Festival, Asia Music Festival, and more thus placing Malaysia on the world’s stage for having one of the most exciting music industry sector,” it said in a statement.

Realising the significance of the sector, the ministry was changing its strategy to focus more on the business side of the music industry to develop it globally with the participation of all companies within the music ecosystem.

“MIDEM, opens an opportunity for the international music industry to discover Malaysia’s talents and vibrant music ecosystem.

“It opens a vast possibility to export local content and services towards international collaboration in the development and promotion of Malaysia’s music industry as the rhythm of Asia around the world, said the ministry.

An allocation of RM118 million has been given to the National Creative Industry Fund to develop the local creative industry, in an effort to take it to the next level under the 10th Malaysia Plan.

Through the fund, various music programmes have been implemented in an effort to boost and develop the creative talents of the music ecosystem.

The collaboration between the government and the music industry was expected to generate greater economic returns in the nation’s Gross Domestic Product.

The ministry said in 2014, a programme to market local creative contents at the international markets had generated business worth RM145 million.

— BERNAMA

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