New QLED TV To Furthur Strengthen Samsung’s Market Leadership

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KUALA LUMPUR – The new Samsung QLED TV will introduce a new benchmark of sophistication in the audio visual sector and strengthen Samsung Malaysia Electronics (SME) Sdn Bhd’s market leadership in the smart TV segment.

The QLED TV will bring true colours to life and elevate the viewing experience to the next level.

SME Head of Consumer Electronics Business, Jimmy Tan Chee Wee said the QLED TV embodied advanced cutting-edge technology and redefined the seamless smart TV experience.

“We are thrilled to be leading the TV industry into a world of Quantum dot-powered displays featuring the best picture quality with 100 per cent colour for superior viewing experience.

“With the state of the art style, smart features and picture quality, our 2017 QLED line up is truly ushering in a new era for television,” he said during the product launch here, today.

Touted as the first television in the world that is capable of reproducing 100 per cent colour volumer, the Samsung QLED TV can capture even the subtlest differences in colour pertaining to brightness.

This is something that is not easily depicted in traditional 2D colour space, thus delivering the truest HDR (high dynamic range) picture quality.

As the product is created with user’s lifestyle in mind, Tan said Samsung had designed this new television to be slimmer and clean, in blending well into the user’s living room.

The QLED TV will keep the the consumer media space organised with a single, practically invisible optical cable which creates a clean aesthetic on all sides of the device, including the back.

“With the nearly-invisible optical cable, the first thing you see is the TV, not a clutter of devices and wires underneath,” said Tan.

The new series of QLED TV will be available starting tomorrow at all Samsung Brand Shops and authorised dealers nationwide, with the price ranging from RM12,999 to RM 99,999.