A new vodka brand out of South Florida called Lust insists in its advertising that increases a womenâ€™s sex drive. Whatâ€™s strange, though, is that there are exactly zero special ingredients that could cause such a phenomenon â€” especially not exclusively in ladies.
Apparently this mysterious sexy factor can be attributed solely to advertisersâ€™ sheer will. (As the Broward-Palm Beach New Times put it, â€œ[itâ€™s] all in your head.â€ Lustâ€™s website explains this in an argument so winding that it takes several chunky paragraphs to come full-circle in its reasoning. A few excerpts:
â€œBy definition, an aphrodisiac is a substance that, when consumed, increases sexual desire. Enter Lust-Vodka: A six-time distilled, gluten free vodka, made out of water from natural aquifers located in central Florida.
While all of this is nice, what the small team of artisan distillers didnâ€™t know was that they actually created vodka that increases sexual desire.
That being said, Lust has a few valid points. Branding does do powerful things to the human mind, which weâ€™ve all learned the hard way at one time or another when doing things like blowing rent money on Forever 21 dresses for no discernible reason.
Lust is also correct that drinking alcohol can make women more inclined to have sex, but something about the way the company frames this fact is a bit creepy â€” as if itâ€™s written as a tip for men trying to pick up an ambivalent woman at the bar.