KUALA LUMPUR – Popular host and actress Noor Neelofa has teamed up with Asia’s online fashion portal Zalora, to promote her latest hijab collection under the Naelofar Hijab label for Hari Raya Puasa.
The inaugural collection called ‘Majestic Love’ features an impressive selection of embellished shawls that celebrate the wonderful blend of love and regal beauty.
The hijabs are made of soft and hard elements and features instant shawls adorned with leather floral flourishes and Swarovski crystals.
Their joint hijab collection, ‘Naelofar for Zalora’ was launched in collaboration with Lifebuoy, featuring a hijab tutorial and fashion showcase at Hilton Kuala Lumpur Hotel Monday.
Noor Neelofa founded Naelofar Hijab in September 2014.
Prompted by her own personal transformation and her huge passion for fashion, she started Naelofar Hijab to offer practical yet fashionable solutions to the modern Muslim women.
“We wanted to expand our customer base and due to Zalora’s accessibility and stellar reputation as the go-to fashion destination for the style-conscious, we felt that they would be the perfect partners for this venture,” said Neelofa.
GRANDEUR AND ELEGANCE
“The Majestic Love Collection is all about grandeur and elegance. We wanted it to be chic and classy, so we’ve kept the embellishments simple. But of course, we still wanted to give it a slight edge by using leather for the flowers instead of the usual soft fabrics,” she added.
“We are delighted to launch the new Naelofar for Zalora Collection.
Zalora always strives to put in the outmost effort in bringing the latest styles in Muslimah fashion to Malaysian women and Naelofar’s ”Majestic Love’ collection is sure to please any hijabista out there,” said ZALORA Malaysia Managing Director Giulio Xiloyanni in a statement.
This season, Lifebuoy celebrates a woman’s first hijab-wearing moment, whilst advocating the importance of hygiene while wearing a hijab.
It will be giving away 100 pairs of Naelofar for Zalora hijabs this Ramadan to mothers and their kids. All they need to do is take a picture with their child and hashtag #DetikPertamaLifebuoy.
“When I first started donning my hijab, it was a very special moment for me. I felt more whole and completely comfortable in my own skin.
However, swapping my usual outfit to a more modest style took a bit of adjusting.
With the Malaysian weather and my busy schedule, I realised how important it is to maintain my personal comfort and hygiene.
Hence, I fully support Lifebuoy’s initiative to keep everyone feeling fresh, clean, and energised all day long,” said Neelofa.
The Naelofar for Zalora Collection will be available onZALORA.com.my starting June 11, offering hijabistas across Malaysia the chance to own a Naelofar hijab during this Raya season.