Among the most coveted oracles consulted by the travel industry is the Visa Travel Intentions Study, which analyzes data across multiple sectors, from overall trends to developments in solo and tech travel. In January and February of this year, Visa asked 13,603 adult travelers in 25 countries about their intentions (and experience so far) for this year and
In January and February of this year, Visa asked 13,603 adult travelers in 25 countries about their intentions (and experience so far) for this year and next, and compared them with responses in 2013. Among the reportâ€™s many insights are these 10 important findings:
- Travelers in the Americas took the most trips during the past two years, at 2.42 times per person. The least traveled are in Africa and the Middle East.
- The greatest increase of outbound international travelers in the past two years comes from South East Asia, with Indonesia leading the way, up 33% from 2013, followed closely behind by Thailand (+22%) and South Korea (+21%).
- Despite the Ringgit crash, Malaysians are keen flyers and ranked No.4 in the top outbound traveler list, with a positive growth of +14% from the last two years.
- Interestingly, the two countries with the sharpest drops in outbound international travel since 2013, Egypt (down 36%) and Morocco (down 64%), claim the highest intentions to travel abroad in the coming year, at 54% and 43% increase respectively.
- Although traveling in fewer numbers, people from Africa and the Middle East take the longest vacations, on average 13 days per trip, 5 more than those who take the shortest, in Asia.
- Saudi travelers intend to spend the most money abroad, $5,866 (RM25211.19) per person in 2015. Malaysians plan to spend the least, just $1,145 (RM4921.04).
- Pampering may be a nice benefit of travel, but itâ€™s not the top motivation. Thatâ€™s reserved for bonding with friends and family.
- The United States remains the most visited destination for international travelers, but Japan has rocketed to number 2, passing the UK, France, and China since 2013.
- Travelers cited good scenery as the number one reason, apart from budget, for a destination choice in 2016.