PUTRAJAYA – Leading chocolate malt beverage producer, Nestle (Milo) pledged more than RM7 million in sponsorship for the 2017 Kuala Lumpur SEA Games and ASEAN Para Games (KL 2017) through an agreement with the 29th SEA Games and 9th ASEAN Para Games Malaysia Organising Committee (MASOC) today.
Youth and Sports Minister Khairy Jamaluddin said the amount comprised RM700,000 in cash, RM500,000 in the form of products and more than RM6 million to market the biennial Games to the people.
Khairy who is also MASOC chairman said Milo could also display its KL 2017 logo on drink vans visiting schools nationwide as well as distribute products related to both Games.
“Milo is also proposing to hold several activities in conjunction with school sports day with the Education Ministry apart from activities in public parks, government departments, corporate family days and shopping centres to raise public awareness about KL 2017, starting next year,” he told reporters.
Earlier, Khairy witnessed the sponsorship signing ceremony between Nestle (Malaysia) Berhad, Milo Business Unit business executive manager Philomena Tan and Youth and Sports Ministry secretary-general, Datuk Lokman Hakim Ali who represented MASOC.
In this regard, Khairy also hoped more private companies would come forward to sponsor KL 2017 after witnessing how sports could unite the people during the recent Olympic Games.
“MASOC has been approaching private companies including multi-national companies…I am confident we will be announcing the sponsorship of a company which is not based in Malaysia soon. Currently, we have more than 10 companies pledging cash sponsorship,” he said.
Meanwhile, Tan said this was an opportunity for Milo to chip in towards the success of the sporting event organised by Malaysia after it had sponsored the national contingent since 1991.
“Everybody knows that Milo has always been part of heritage for Malaysia, we are always involved in developing grassroots sports for the past 60 years. Now there is an opportunity for us to work together to create awareness for the Games that will be hosted, especially young one’s at school because we believe through sports they can learn life values,” she said.
More than 7,000 athletes are expected to participate in the Games which will be hosted by Malaysia for the sixth time from Aug 19-31, 2017 in conjunction with the 60th independence anniversary of Malaysia while the ASEAN Para Games is scheduled from Sept 17 to 23. – BERNAMA