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Mersing To Become Major Tourist Destination In The Region

JOHOR BAHRU – Several strategic initiatives have been drawn up to strengthen Mersing as a regional tourist destination to boost the socio-economic development in the area.

East Coast Economic Region Development Council (ECERDC) chief executive officer Datuk Seri Jebasingam Issace John said the council and the state government are working together to achieve the objective.

In line with the agenda, he said a Small and Medium Enterprise (SMEs) and Handicraft Complex will be set up in Mersing this September.

“Development of the complex is part of our strategy to boost Mersing and the surrounding islands as a major tourist destination, apart from providing employment and business opportunities for the local community in tandem with the National Transformation agenda,” he said in a statement.

The complex, which would have more than 50 shop lots and kiosks, would also generate more than 100 employment and business opportunities for the local community in Mersing.

He said the priority would be given to traders and entrepreneurs in the B40 group who had attended training organised by ECERDC, Majlis Amanah Rakyat (MARA) and the Federal Agriculture Marketing Authority (FAMA) for places at the complex.

The complex would be equipped with an exhibition hall, surau, parking lots and children playgrounds, he added.

He said Mersing’s position as a fishery production hub would be enhanced with the development of the Endau-Mersing Integrated Fish Processing Park to be implemented end of the year under the 11th Malaysia Plan.

“It will be equipped with the necessary infrastructure and support services such as cold room, ice factory, as well as factory facilities for SMEs, as well as fishing boats,” he said.

In addition to ensuring consistent supply of raw materials to the SMEs, the park would also improve product quality in accordance with international food safety and traceability requirement to boost the prospects of fish-based products exported from Mersing.

The park will be managed via the SME Park management Model to reduce the cost of entry for SMEs and this project is expected to benefit more than 3,000 people involved in Mersing’s fisheries industry. – BERNAMA