Created by Haneefah Adam, the account has been live for past seven weeks; Adam has amassed over 7,300 followers thus far.
The 24-year-old, who lives in Nigeria, has crafted ultra-stylish hijabs and abayas in pint-sized proportions.
Each outfit (there are a dozen ensembles at the moment) takes Adam one to three hours to design, style, and photograph on the doll, she told Refinery29.
The account started as a creative outlet for Adam, who’s in the process of launching a modest lifestyle brand, Hanie.
But there’s a grander takeaway intended: “By ‘hijabifying’ a doll, a sense of value is created [for] a Muslim girl,” Adam told Refinery29.
The result, she hopes, is that a young girl scrolling through Hijarbie’s chic getups will “become more confident, more driven, and believe more in herself, which leads to an appreciation of herself and her modest lifestyle and upbringing.”
Hijarbie arrives a month after Dolce & Gabbana rolled out its first-ever line of hijabs and abayas (a rare, overlooked category among luxury labels) and not long after Uniqlo’s inaugural modest collection.
Plus, she’s a for-all-ages addition to the ever-expanding modest fashion scene, which includes sites like MuslimGirl.net and style blogs like Hipster Hijabis.