PUTRAJAYA – Malaysia Airlines has pledged its participation in the “Negaraku” initiative, aimed at instilling the spirit of patriotism, nationwide.
In embracing the initiative, Malaysia Airlines is incorporating the spirit of “Negaraku” on the ground and online, as well as, various touch points including featuring the “Negaraku” emblem with special livery on several of its aircraft.
Malaysia Airlines’ inflight magazine, “Going Places” will also feature Malaysian heroes and present special content in inflight entertainment.
Malaysia Airlines’ commitment towards the “Negaraku” initiative was symbolised by handing over the Malaysia Airlines boarding pass and an aircraft model with special livery to Prime Minister Datuk Seri Najib Tun Razak who witnessed the ceremony at Perdana Putra here today.
Present were Communications and Multimedia Minister Datuk Seri Dr Salleh Said Keruak and Transport Minister Datuk Seri Liow Tiong Lai.
Malaysia Airlines Bhd Chief Executive Officer Peter Bellew remarked that Malaysia Airlines was proud to commit itself to the “Negaraku” initiative to underline its status as the only 100 per cent Malaysian-owned airline.
“It (Negaraku) speaks volume of the pride and love Malaysians have for each other and their wonderful nation.
“And we, the national airline, are proud to be part of that as we bear the “Negaraku” logo on behalf of each and every Malaysian we represent, worldwide,” he added.
While saying “terima kasih” to Najib, he praised the prime minister for his continuous support to Malaysia Airlines, which currently was on the road to recovery.
In the last nine months, he said, Malaysia Airlines recorded a load factor growth of 15 per cent.
In December 2016, Malaysia Airlines recorded a load factor of 90 per cent, the highest registered by any full service carrier in the world, and better than American Airlines, British Airways and Singapore Airlines, he added. – BERNAMA