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Local Products Must Meet Criteria Set By Hypermarkets

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KUALA LUMPUR – Local entrepreneurs must meet three criteria namely quality, packaging and guaranteed continuous supply for their products to be marketed via hypermarkets throughout the country.

Rural and Regional Development Minister Datuk Seri Ismail Sabri Yaakob said this move was to ensure the target of 30 per cent local produce sold via hypermarkets was achievable.

He said currently only about 15 per cent of local products were sold via hypermarkets such as Mydin and Giant.

“Thus far we have not achieved the 30 per cent target yet and the reason is probably due to quality issues and the products do not meet the requirements.

“We will carry out screening, especially in terms of packaging as well as the other conditions that I have mentioned earlier,” he told reporters after attending an Industrial Network Session With Rural Entrepreneurs programme in conjunction with Rural Entrepreneur Carnival 2017 (KUD 2017) at the Putra World Trade Centre today.

Ismail Sabri said the screening move was expected to change the perception of the community that local products could also compete with international products.

“Honey products, for example, are mostly imported from Australia, and for me local honey products are much better and fresher than Australia’s,” he said.

Organised by the Ministry of Rural and Regional Development (KKLW), KUD 2017 featured a total of 732 booths, of which 691 booths were taken up by local entrepreneurs, 30 booths by private companies and government agencies and 11 booths by KKLW and its agencies.

Themed ‘Rural Entrepreneurs, Global Products’, and using the #supportlocal hashtag, the event, from today until Sunday offers a variety of products to the visitors relating to food and beverages, agricultural products, lifestyle, health and beauty products, information and communications technology (ICT) and creative ICT products, as well as services and tourism products. – BERNAMA

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