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Lazada To Tap Into Customer Base In Rural Areas

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KUALA LUMPUR – Lazada, an online shopping and selling platform, is keen to tap into customer base in the rural areas nationwide.

Lazada Malaysia Chief Executive Officer, Hans-Peter Ressel, said as consumers had access to the Internet through smartphones and with changing consumer habits, these would provide the company an oppportunity to bring shopping experience to consumers in the rural areas.

“Three years ago we were mainly focussed on metropolitan areas. Today it’s the other way round.

“There are so many people in the rural areas that are still changing their behaviour, being more online and on their mobile phones.

“It is a matter of time until all of them started shopping online, especially in the rural areas, as 81 per cent of our shoppers reside outside of here, with limited access to quality branded products and shopping malls,” he told reporters on the sidelines after the launch of Lazada’s fifth Online Revolution campaign from Nov 11-Dec 14, 2016 here today.

The campaign, themed ‘Brands for All’, attracts over 1,000 brands and 55,000 international and local merchants.

Ressel said the company wanted to give more access to the products to the people in the rural areas in Malaysia.

“Today, we have consumer demographic that is older, more diverse, and more sub-urban. We are conscious of consumers’ evolving demand and aim to serve the needs of every Malaysian,” said Ressel.

Ressel said Malaysia was one of the fastest-growing markets in the region and its contribution was increasing every month.

He said the customers don’t have to worry about quality of the items, as Lazada constantly ran checks with its merchants to ensure customers purchased genuine items. – BERNAMA


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