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Lazada Maintains Lead As Malaysia’s Top E-Commerce Player

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KUALA LUMPUR – Lazada has maintained its e-commerce market lead on desktop in Malaysia, with an average online traffic of 48.4 million in the first quarter (Q1) of 2018, said meta-search website iPrice Group.

This is followed by Shopee in the second place at 13.7 million and 11street, third, at 13.2 million, it said in a statement to reveal key findings from its Map of e-Commerce study of the country’s top 50 e-commerce players based on average quarterly Web traffic, mobile application rankings, social media followers and number of staff.

“In a span of four quarters, Lazada’s average monthly traffic grew 25.3 per cent from 38.6 million to 48.4 million,” iPrice said.

In Q1, Lazada grabbed the headlines as the Southeast Asian e-commerce player saw an increased commitment from Chinese e-commerce giant Alibaba Group Holding Ltd, which announced it was doubling its investment in Lazada to US$4 billion (US$1=RM3.90).

The investment has helped spur Lazada’s growth in the quarter and the portal is expected to maintain its lead for the rest of 2018, iPrice said.

Meanwhile, Shopee has overtaken 11street as the second most visited e-commerce site for the first time, with an average traffic of 13.7 million in the last quarter.

“In less than a year, Shopee experienced a 302.9 per cent growth compared with 3.4 million average visitors in the second quarter of 2017 (fifth place),” iPrice noted.

It added on the mobile platform, Shopee had been the highest ranked shopping app since December 2017, followed by Lazada, 11street and Zalora.

On Malaysia-based e-commerce, iPrice said Lelong (with 9.5 million visitors on average), GoShop (1.4 million) and Hermo (1.1 million) consistently ranked as the country’s top three platforms.

Besides Malaysia, iPrice Group’s meta-search platform is available in six other countries in Southeast Asia, namely Singapore, Indonesia, Thailand, the Philippines, Vietnam, and Hong Kong. – BERNAMA

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