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KL Converge: Market Research Vital In App Usage

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KUALA LUMPUR – Running a market research on why users choose to download a particular mobile app is crucial as 26 per cent of apps are opened once and never opened again.

Thus, Google Malaysia Partnership lead Su Ann Lim encouraged mobile app developers to always seek information pertaining to the target audiences as well as the demographics.

“Use remarketing to drive users back to your app, for example, when users purchase an airline tickets, include advertisement like ‘come see our latest offers’ to ensure that they stick with your app,” she said during a session with Google at the KL Converge 2014 here today.

Lim said in Malaysia, 60 million apps were downloaded per month, 59 per cent of mobile users downloaded game apps last month, and 80 per cent of mobile time was spent on apps.

Meanwhile, Kesatria (Google Analytics Partner) analytical consultant HiewChee Choong said the app industry in the country was relatively healthy especially in game development.

“Most of the games are targeted at the overseas markets and are doing quite well,” he told Bernama after the session.

KL Converge, a multi-platform digital content and creative industry conference and exhibition, is organised by the Communications and Multimedia Ministry, Malaysian Communications and Multimedia Commission and National Film Development Corporation. It ends today.

It is premised on the convergence of communications, broadcasting, digital technology and creative content involving films, animation, music and drama. – BERNAMA


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