KIM Kardashian West and Kanye West are the new faces of Balmain. The 37-year-old rapper and his reality TV star wife, 34 – who are close friends of the Parisian brand’s creative director Olivier Rousteing – star together in the label’s spring/summer 2015 men’s campaign, entitled ‘Army of Lovers’.
Olivier, 28, admitted it has been an “honour” to have the pair – who were married in a lavish Italian ceremony in May this year and have an 18-month-old daughter North West together – appearing in the adverts.
He said in a statement: “For this menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign.”
Olivier added that he chose the world-famous couple as they represent “love, beauty and diversity”.
He said: “Together, they represent love, beauty and diversity – they are the new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.”
Brunette beauty Kim – who sported a short beaded creation of Olivier’s to her wedding reception earlier this year – took to Twitter yesterday (22.12.14) to share a steamy shot from the campaign which shows her in an intimate embrace with the ‘Stronger’ hitmaker.
She posted the image to her 26.7 million followers, along with the caption: “BALMAIN!!!!!!”
She later tweeted another image from the stylish shoot, along with the words: “Balmain Spring/Summer 2015 campaign.” â€“ Bang Media