KUALA LUMPUR – KFC Holdings (M) Bhd expects sales to increase following the launch of its new product, ‘Olé Olé Rice Wrap’.
KFC Marketing Sdn Bhd Senior General Manager, Angelina Villanueva, said the new product, priced from RM5.90, offered a unique combination of Mexican rice, salsa sauce and the signature Zinger strips wrapped in a toasted tortilla.
“The new product, which is inspired by the Mexican flavours, is targeted at busy young executives as well as millennials.
“It is convenient and perfect for busy people who are always on the go,” she told reporters at the launch of ‘Olé Olé Rice Wrap’ here today.
Villanueva said the latest wrap will be available from today until September or while stocks last.
Meanwhile, General Manager of Operation, Chandrasagran Munusamy, said the company will add another 15 stores in the second half of this year, after opening 15 new stores in the first half.
To-date, KFC has 645 stores nationwide with the addition of 15 new stores since January this year. – BERNAMA