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KFC Expects ‘Keju 3 Rasa’ To Boost Sales By 15 Pct

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KUALA LUMPUR – KFC Holdings (M) Bhd expects its latest product, the “Keju 3 Rasa”, launched today, to contribute 15 per cent to overall sales.

QSR Brands (M) Holdings Sdn Bhd Chief Executive Officer Merrill Pereyra said the three-flavoured spicy and tangy cheese sauce, to top KFC’s signature Hot and Spicy Chicken, would be available for six weeks beginning tomorrow.

“We expect it to receive great response, during the limited period, and this will help boost overall sales,” he told reporters after launching ‘Keju 3 Rasa’ here today.

Pereyra said the latest unique cheese would be available from tomorrow onwards, with set combo meals of two or five pieces of chicken priced at RM13.50 and RM32.50, respectively.

The 2 piece combo comes with two pieces of Hot & Spicy chicken, two Spicy Tangy Cheezy sauce, coleslaw, choice of Colonel Rice or whipped potato and the new Sjora Strawberry Kiwi drink.

Meanwhile, the five piece combo offers five pieces of Hot & Spicy chicken and five Spicy Tangy Cheezy sauce with a special side of Loaded Potato Bowl and two Sjora Strawberry Kiwi drinks.

QSR Brands, which currently holds a franchisee of over 750 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia, is also the operator of Pizza Hut in Malaysia (370 outlets) and Singapore (75 outlets). – BERNAMA

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