KATY Perry will mentor aspiring singers in her new app, ‘Katy Perry Pop’, which will feature a cartoon version of the singer giving wannabes advice.
According to the official description of the game, ‘Katy Perry Pop’ lets players “feature in their own interactive journey from aspiring artist to pop stardom with Katy Perry in the fun and whimsical world of Katy Perry Pop.
“Get discovered by Katy Perry and chart your course to music stardom by recording songs, making music videos, and performing for thousands of fans around the world.”
It is not just their voice which is important as players are able to customize their pop star look with 100s of outfits in various styles to choose from. What is more, aspiring singers can develop and create their own music and music videos to further their career.
The game has been developed by San Francisco-based Glu Mobile Inc, which created ‘Kim Kardashian: Hollywood game’.
Speaking about collaborating with Katy, Glu’s CEO Niccolo de Masi, told Variety: “Size of social following, uniqueness of genre, ability to fit the core aspiration of their fan base to the game mechanic are the things that we look for. If you think about how much money people paid for Super Bowl commercials during her halftime performance in February, we’re effectively channeling that promotional power and brand power to this game.
“There could be a lot of people playing Katy’s game, I think, that don’t necessarily consider themselves gamers. They’ll probably say ‘I’ve never played a game before but for Katy I will,’and that’s pretty interesting from a demographic perspective.”