Chanelâ€™s artistic director Karl Lagerfeld reckons founder Coco Chanel would have hated his work as an exhibition dedicated to the luxury fashion brand opened in London.
â€œI donâ€™t think sheâ€™d agree with me,â€ Lagerfeld told reporters at the Saatchi Gallery at a preview of its Mademoiselle Prive show.
â€œShe would have hated (my work),â€ the octogenarian German said of Gabrielle â€œCocoâ€ Chanel, the French designer who started the label. Chanel died in 1971 aged 87.
â€œTowards the end, she hated the miniskirts. And if you start being against the fashion of the time, you have a problem,â€ he added.
â€œWhen I started at Chanel (in 1983), everyone said, â€˜Donâ€™t touch that, itâ€™s dead, itâ€™s finished!â€™ and thatâ€™s what amused me. It was like a challenge, and it worked, 100 times better than I thought it could.â€
Lagerfeld also said he had no plans to retire. â€œIâ€™ve not asked myself this question. And Iâ€™m still not in the bin,â€ he said, adding that he had an â€œagreement for lifeâ€ with Chanel.
The free exhibition, which runs until Nov 1, says it offers â€œa journey through the origins of Chanelâ€™s creationsâ€, capturing the â€œcharismatic personality and irreverent spiritâ€ of its founder and Lagerfeld, with several rooms showing their work.
The first evokes the places dear to Chanel her home at 31 Rue Cambon and nearby Place Vendome in Paris; her boutique in Deauville on the north coast of France, and destinations that influenced her creations, such as Venice, England and Scotland.
A re-edition of Chanelâ€™s only collection of high jewellery, Bijoux de Diamants, created in 1932, is among the items on show.
â€œItâ€™s a way for us to show the brandâ€™s creativity and to show the point at which this creativity allows the brand to uphold its development,â€ Bruno Pavlovsky, Chanelâ€™s president of fashion, told AFP.
The exhibition includes a film showing an imaginary meeting between Chanel, played by Geraldine Chaplin, and Lagerfeld, whom she questions about his role at the fashion label.
â€œI am keeping you alive,â€ he tells her. â€“ AFP Relaxnews