While many designers today choose their brand ambassadors based on social media numbers, Givenchy’s creative director, Riccardo Tisci, employs a different tact.
The man might update his Instagram account on a daily basis, but when it comes to the face of his autumn/winter campaign, he couldn’t think of a more appropriate pick than 47-year old, social-media free Julia Roberts.
“She doesn’t do fashion shoots, she doesn’t do covers, she doesn’t do all of that,” Tisci told The Guardian UK. “But still, she’s one of the most well-known people in the world.”
Roberts, who’s dressed in androgynous clothing in the campaign, appears makeup free and slightly somber looking as she stares down the camera.
“The campaign is quite strong because people want to see Julia in the way she is on screen, but in real life she’s much more tomboyish, no make up,” explained Tisci. “This is everyday Julia, not what you see on the red carpet or in the movies. This was an iconic moment because she is an icon.”
As for Roberts, she says she chose to work with Tisci because of his kindness and dedication to his art.
“He’s in an industry that I find very intimidating and elusive – just like the good-looking girl in high school,” Roberts told Yahoo Style. “The whole fashion industry is that to me. And then you meet these people who are so kind, love what they do, and are very interested in the personal aspects of it.”
“I got goosebumps on the shoot,” Tisci added. “Ten years ago, I couldn’t afford clothes. Now I’m working with Julia Roberts.”MYNEWSHUB