JOHOR BAHARU – The Johor Homestay programme has generated RM1.1 million in revenue from January to August this year compared to RM1.88 million for the whole of last year.
Tourism and Culture Deputy Minister Datuk Mas Ermieyati Samsudin said the programme also recorded 39,146 tourist arrivals during the same period compared to 55,544 last year.
“The Homestay programme is an initiative under the Rural Tourism Master Plan which is aimed at increasing the involvement of rural communities in the tourism sector.
“Under this programme, tourists will get the experience of living with a selected family, interacting with them and experiencing the daily life of a rural family, as well as the culture of rural communities in Malaysia,” she said.
She was speaking at the launch of the Johor State Homestay Carnival 2015 at the Galleria@Kotaraya, here last night.
She added that the homestay programme had been well-received by tourists from many countries including Singapore, Japan, China, Indonesia and Europe. – BERNAMA