THE 43-year-old actress Gwyneth Paltrow who has her own lifestyle brand, Goop and the Black Eyed Peas star will be joined by entrepreneur Gary Vaynerchuk on ‘Planet of the Apps’, a new series co-produced by Propogate and Apple that will see the trio serve as mentors and advisers to app developers.
Executive producers Ben Silverman and Howard T. Owens said in a statement: “We are thrilled to collaborate with Gwyneth, Gary and will.i.am on ‘Planet of the Apps’.
“Starting a new business is not easy. Our team of advisers are entrepreneurs who have each launched and built successful brands and can tap into their personal experience to offer advice to the app developers selected for the series.”
Gwyneth hopes she and her co-advisors can put their expertise to good use on the show. – Bernama