PUTRAJAYA – The government is committed in its support for the local animation industry, because it was a field which has captured the hearts of the people and brought honor to the country, said Communication and Multimedia Minister Datuk Seri Ahmad Shabery Cheek.
He said the support was not only in the form of fund allocations, but the focus was also on training human capital, which required expertise, experience and technological aspects, among others.
“This year alone, RM100 million was allocated for the development of the creative industry, including the field of animation,” he told reporters after launching the “Upin and Ipin” carnival at the Putrajaya International Convention Centre here, today.
“Animation has captured the hearts of the people because they are always waiting for something new to watch.
“In the future, when television will have many more channels, it will need content. Those who can fill those slots will have various advantages.
Ahmad Shabery also said that the animation industry would not suffer from an economic downfall, and it would also be able to support other industries.
However, he said that the effort to develop the creative industry was not only the government’s role, and that the private sector should also chip in, so that Malaysia can be on par with international standards.
Touching on Upin and Ipin, Ahmad Shabery said that it was among the local creative works which had raised the country’s name in neighbouring regions such as Indonesia, and even up to countries such as Japan and the United States of America.
“I feel proud, and moved, to see people’s support towards an itellectual property creation made by our very own,” he said.
Earlier during his speech, Ahmad Shabery described how he was moved by looking at parents who brought their children on foot from afar as there were shortage of parking lots nearby due to the high turnout at the carnival, just to give their support to the Upin and Ipin franchise.
“Many of you had to walk. I almost made the choice to walk all the way up. The response and attraction towards Upin and Ipin is extraordinary,” he said.
The three-day carnival organised by Les’Copaque Production in collaboration with the Multimedia Development Corporation which began yesterday, featured many interesting programmes.
Among the popular attractions were the Upin, Ipin and friends’ mascots, Upin & Ipin live 3D show, new technology showcases such as the robot dance performance, besides a special show on Ultraman which was brought from Japan and sale of action figures.Â Â Â – BERNAMA