KUALA LUMPUR – Youth and Sports Minister Khairy Jamaluddin urged halal industry players to get more youths into the industry to allow them to grab a portion of the halal market.
He said industry players need to involve more youth, not just as consumers, but also as providers of halal products and services.
Khairy said the industry players should embrace the different trends, lifestyle and worldview of youth today, in order to truly fulfil the potential of the Halal industry.
“They understand how to use the internet and social media, they understand the approach needed and tools to use…they are also adaptable to the rapid changes of technological trends.
“Having this understanding is the key to not only adapting to future changes of youth consumer behaviour but also crucial in predicting what is coming next,” he said when delivering his keynote address at the World Halal Conference (WHC) 2016, here, today.
The conference organised by the Halal Industry Development Corporation (HDC) from March 30-31, is an international leadership conference held annually to further accelerate the global halal industry growth.
Khairy added the youth also understand the needs of their Muslim and non-Muslim peers and they are equipped with necessary skills to appeal to their peers.
Therefore, he said that all efforts need to be in place to build a generation of young entrepreneurs in the halal industry.
He however, said the existing young entrepreneurs need to be assisted in making their products and services to comply with Shariah regulations, adding that they need to be informed of the benefits of venturing into the halal industry.
“Complying to Shariah-regulations should be as easy as it gets, so that young entrepreneurs see it as a potential, not as an unnecessary bane,” he added. – BERNAMA