KUALA LUMPUR – Facebook Malaysia recently hosted ‘Retail Day’, here, for 150 local retailer clients and partners, aimed at sharing industry mobile-first strategies that will help them unlock growth opportunities to reach the 22 million Malaysians already on Facebook.
Attendees of the event gained insights into tapping into the power of Facebook tools and solution strategies to drive business growth and to create effective online campaigns. The event also featured industry best practices from Senheng Malaysia and StoreHub Malaysia, in addition to workshops and insights shared by the Facebook team.
M-commerce sales in Asia-Pacific totalled US$1.027 trillion in 2017, a 41.9 per cent increase over 2016, accounting for 76.1 per cent of retail e-commerce sales. As for Malaysia, the retail sector’s total sales were projected to grow by 4.7 or RM104.4 billion this year, with eCommerce penetration at 5 per cent compared to 2017.
With online and digital marketing now an essential component in today’s digital world, retailers are expected to keep up with market changes, consumer expectations and the need to build for mobile. ‘Retail Day’ is just one of the initiatives by Facebook Malaysia to educate retailers and businesses in the country on the challenges and solutions in implementing digital strategies to embrace a mobile future.
Facebook Malaysia country director, Nicole Tan said: “With more than 22 million people in Malaysia on Facebook each month on mobile, retailers here should be moving fast to tap into the power of mobile to unlock growth and drive their businesses.
“We’re seeing momentum with retailers using Facebook to better connect with consumers, and our team is committed to helping them achieve real business results on mobile by providing industry insights through workshops, training, and events like ‘Retail Day’.”
Meanwhile, Senheng Malaysia’s head of E-commerce, Eddy Yap said: “Facebook’s proximity marketing is a very powerful tool for retailers.
“While digital ad spend is often associated with trackable online performance, this campaign proved to us that online advertising has a direct impact on offline sales. Senheng will continue to combine online and offline to improve its conversion optimisation.” – BERNAMA