KUALA LUMPUR: Malaysia’s exports of beauty and cosmetic products for the first eight months this year totalled RM775.2 million, up 15.1 per cent from the same period last year, said the Malaysia External Trade Development Corporation (Matrade).
“Despite the challenging economic environment, exports of beauty products still recorded double-digit growth for the past eight months.
“This shows that the sector is resilient to the economic scenario,” Chief Executive Officer Datuk Dzulkifli Mahmud told reporters after launching the Beautyexpo 2015 and Asia’s Esthetic & Skincare (AES) Exposition here Friday.
He said the main export markets were Singapore, Hong Kong and Japan, accounting for 36 per cent of the country’s total exports of beauty and cosmetic products, adding the Middle East and South Asia are large potential markets for Malaysia’s halal-certified beauty products.
Earlier in his speech, Dzulkifli said although halal beauty and cosmetics products are fast becoming popular among Muslims around the world, the products are not just for Muslims only as the ‘halal’ concept places special emphasis on hygiene and safety aspects.
Dzulkifi said with the beauty industry’s huge revenue potential, it is time for Malaysia to boost its participation in the sector.
Over 25,000 visitors are expected at the four-day expo held at the Kuala Lumpur Convention Centre and organised by UBM Asia and Interexpo.