PETALING JAYA – The Employees Provident Fundâ€™s (EPF) continuous commitment to engage the online community has proven to be fruitful, with its Facebook fans having surpassed the half-a-million mark.
EPF deputy CEO (strategy) Tunku Alizakri Raja Muhammad Alias said: â€œThe 500,000 fans demonstrate our success in leveraging on our reach via the social media platform. It is probably one of the best modes of communication and a surefire way for us to ensure our members and employers receive updates from us.
â€œAs the largest retirement fund in the country, social media enhances the way we communicate with our members. The platform allows us to understand and connect better with our members and understand their needs, particularly on retirement matters.â€
The â€œKumpulan Wang Simpanan Pekerjaâ€ Facebook page was launched in 2010 and most of its followers ranged from 25 to 34 in age, according to Facebook Insight Data.
From the page, members and employers can gain access to EPFâ€™s news updates as well as other important information on EPF benefits, withdrawal schemes and contributions, retirement tips, workshops and advertising campaign as well as videos and infographics on the fundâ€™s quarterly performance.
â€œOur social media demographics revealed that the younger generations, especially the Gen-Y, make up the bulk of our fans and followers, and this is a great opportunity for us to emphasise to them the importance of accumulating and preserÂving their savings for retirement,â€ Tunku Alizakri added in a statement yesterday.
The EPF was ranked among the top three Social Media Programme Contact Centre (Open) in the country at the 15th National Customer Experience Industry Awards 2014, affirming the fundâ€™s efforts to boost customer communication.
In addition to Facebook, the EPF is also on Twitter (KWSPBuzz) and YouTube (KWSPMalaysia). A â€œThank Youâ€ video has been produced and uploaded onto the EPF Facebook page to celebrate this milestone. – The Star