KUALA LUMPUR – In an unprecedented move, household creamer Dairy Champ, has appointed Datuk Seri Dr Dr Hasmiza Othman (Datuk Seri Vida) and Datuk David Arumugam to represent the brand.
Both the founder of Vida Beauty Sdn Bhd and the lead vocalist of the Alleycats band, will soon be announcing their participation in the campaign, said the company in a statement.
Alongside a line-up of other talents appointed by the brand, they will be featured in future Dairy Champ campaign collaterals including an upcoming television commercial and print advertisements.
“We are very excited about our upcoming campaign activities and cannot wait to share our efforts with the local consumers. Dairy Champ hopes to set the industry benchmark with this iconic campaign, as it will be the first of its kind,” said Etika Sdn Bhd Vice President of Marketing and Business Development, Hemalatha Ragavan.
The brand said it had appointed several other ambassadors to further support this soon-to-be-announced campaign, and it would also unveil new additions to its family of products.
The launch is scheduled to be revealed within the next few weeks and consumers can stay tuned for further updates via http://www.etikaholdings.com/brand/dairy-champ/. – Bernama