Singapore: CIMB Bank Singapore has withdrawn as the presenting sponsor of The Color Run, the bank said yesterday.
Singapore authorities had approved the permits and licences for the run, and the run will proceed as planned at Sentosa this weekend.
However, due to the extended testing required to ensure that the coloured powder to be used at the event is safe, CIMB was unable to â€œactivate and exerciseâ€ their commercial rights and entitlements as a sponsor, the bank said.
Despite being supportive of the Singapore authoritiesâ€™ efforts to test the safety of the coloured powder to be used, the bank has decided to â€œrespectfully withdrawâ€ as the presenting sponsor, it said in a statement.
The fate of the run was briefly in doubt due to safety concerns that were raised about the use of coloured powder at mass events.
A dust explosion at a â€œcolour partyâ€ in Taiwan on June 30 resulted in the death of at least 10 party-goers and injured more than 500.
Color Run participants will still be receiving a T-shirt, bandana, wristband and temporary tattoo that bear the CIMB Bank logo.
â€œThese items could not be reproduced and replaced in time for the event,â€ CIMB said.
The two-day event, organised by IMG, a global sports, entertainment and media firm, is an un-timed fun run that douses runners from head to toe in coloured powder.
CIMB Singapore has been the presenting sponsor for the run since 2013.
Last year, it donated a dollar from every registration to the Singapore Disability Sports Council. â€” The Straits Times / Asia News Network