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Celcom Axiata To Introduce Three Products By Year-End

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KUALA LUMPUR – Celcom Axiata Bhd will introduce three products by year-end and aggressively promote its Xpax Magic SIM to strengthen its presence in the market, particularly the youth segment.

“The new products might be from postpaid, prepaid and content segments. It really depends on the customer’s appetite. However, for now, we see growth in the heavy Internet user segment,” said its Chief Marketing Officer, Zalman Zainal, here today.

He told the media this after launching Xpax’s Magic SIM offering of free Internet, Burung Hantu.

The free Internet Burung Hantu allows customers to surf non-stop between 1am and 7am by subscribing to a weekly or monthly Internet plan, starting from RM10.

Zalman said the prepaid plan, Xpac Magic SIM, introduced in June this year, has received overwhelming response from the youths.

“Ever since we launched the Xpax Magic SIM, we have seen a positive momentum in customer volume. We want to see better results for the prepaid segment and we will continue to push it. We will introduce three more special features of the prepaid plan,” he said.

As at second quarter ended June 30, 2015, Celcom’s total customer base stood at 12.34 million subscribers, of which 9.49 million are prepaid users. –

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