PUTRAJAYA – The Malaysian Open and the Badminton Association of Malaysia (BAM) received a major boost when Celcom Axiata Bhd ‘came a calling on court’ as the main sponsor for a three-year term.
The auspicious occasion of the signing between Celcom Axiata Bhd and BAM at Perdana Putra was witnessed by Prime Minister Datuk Seri Najib Tun Razak, his wife Datin Seri Rosmah Mansor and Youth and Sports Minister Khairy Jamaluddin.
BAM acting president Tan Sri Mohamed Al-Amin Abd Majid and Celcom Axiata Bhd chief executive officer Datuk Seri Shazalli Ramly signed on the dotted lines to seal the deal.
Through the signing of the sponsorship deal, Celcom Axiata would replace Maybank as the title sponsor for the Malaysian Open, to be held at the Malawati Stadium in Shah Alam, from April 5-10.
Maybank were the title sponsor since 2011 before deciding to severe ties with the BAM last year. – BERNAMA