CALVIN Klein himself doesnâ€™t think Kendall Jenner was the best choice of model for the recent campaigns.
The CK head honcho, who no longer has complete control over the brand, was talking at an event at Savannah College of Art and Designer when he was asked about her involvement in the sizzling underwear ads.
â€œYou know, Iâ€™m really not that familiar with it. Iâ€™m honestly not. Iâ€™m sure sheâ€™s a lovely young woman. Itâ€™s not the kind of thing I would have done, even today. Justin Bieber, yes,â€ he replied.
He went on to praise pop star Bieber but called out models for being booked on the basis of how many social media followers they have.
â€œWhen [I say] I like Justin Bieber in the Calvin Klein Underwear [campaign], itâ€™s because I like him â€“ not because heâ€™s got millions of followers,â€ he said.
â€œNow, models are paid for how many followers they have. Theyâ€™re booked not because they represent the essence of the designer, which is what I tried to do â€“ theyâ€™re booked because of how many followers they have online. I donâ€™t think that, long-term, is going to work. I donâ€™t think thatâ€™s a great formula for success for the product youâ€™re trying to sell.â€
He also took a sly swipe at Kylieâ€™s older sister Kim.
â€œIf you take really exquisite photographs of the right people in the right clothes in the right location, and you put it online, thatâ€™s fine,â€ he continued.
“Just putting any old clothes on Kim Kardashian, long-term, isnâ€™t going to do a thing.â€
Ouch! – Daily Mirror